Course Online Communication

During the Online Communication course, you will learn everything that is involved in online communication in just 7 days.

You will learn how to set up an online communication strategy, what a good content strategy must meet, how to create strong SEO texts, and how to create effective social media posts.

Result

You go home with a plan of action for a good online communication strategy.

You know how to develop online campaign concepts that suit a rapidly changing audience.

You can process keywords in your landing pages like no other.

You know the building blocks of successful social media and you have developed a content calendar.

Program

The Online Communication course consists of the following courses:

Online communication strategy (3 days)

Learn how to arrive at a long-term vision for your own organization.

Can you make a choice in which media you use for which objectives?

Learn how to design conversational communication and how to develop communication campaigns in which online and offline communication reinforce each other.

Content strategy (2 days)

Learn to create and distribute relevant content to your target groups.

Learn what a good content strategy is and how it relates to the objectives of your organization.

Get tools to set up your own content strategy.

Writing for SEO (1 day)

Learn how to technically incorporate keywords into your landing pages.

Learn to increase the authority of your site.

Monitor the results of your SEO efforts yourself

Writing for social media (1 day)

Learn to create attractive and effective posts for channels like Facebook, Instagram, Twitter and LinkedIn

Determine the framework in which and the themes you will write about

Create a content library and calendar that perfectly matches your available time and resources

For whom

For anyone who would like to work on his or her online communication skills and perform the profession more effectively. Think of communication consultants, marketing communication specialists and managers.

How does it work?

After your registration, you will receive an overview from us with the available data of the training courses from the study program. You can also find this data on the individual training pages linked above.

It is possible to switch training and follow another training instead! For example, think of Results-driven marketing instead of an Online communication strategy.

Optional: expand your short course [10% discount]

You can expand the Online Communication course with other courses. You will also receive a 10% discount on these training courses. We recommend the following training courses for this training:

Google Analytics (advanced, 1 day)

Creative online writing (1 day)

Community management (2 days)

Practical

The Online Communication course is a seven-day course

Participation is personal

You determine the starting time, pace, and training sequence yourself

One workout can be swapped with another workout

An intake takes place prior to the training

Required during training: a laptop or tablet

On location: extensive lunch, snacks, and drinks included

The group consists of a maximum of 12 people

Follow the Online Communication training together with your team or colleagues! The program is adapted to your personal wishes or even completely tailor-made.

Recognition & accreditation

Digital certificate of participation

36 NIMA-SMP or -SCP points

€ 4245,- (excl VAT)