Instagram & Facebook marketing

All essential information to get the most out of Instagram and Facebook

Social media are indispensable for many companies nowadays in reaching and involving (potential) customers.

There are countless ways to create even better content, reach your target audience even better and write even sharper social texts. But where do you start? Here!
This online course package provides you with all the essential information to get the most out of your Facebook and Instagram page.

Result

You know which goals you can achieve with Facebook and Instagram.
You have a complete checklist for creating the ideal stop scrolling message and know how to create a content calendar.
You know how to increase the organic reach of your page.
You understand why your goal is not clicks, but eyeballs
You know how to increase engagement with your followers and the number of followers.
You know the importance of good texts on social media and know-how to write strong copy for social media yourself
You can create and organize advertisements on Facebook & Instagram

Program

The following topics are covered in this online course package:
Stand out on social media (1 session)
The impact of social algorithms on your visibility
Determining the correct tone of voice
Optimizing social media messages
Instagram essentials (3 sessions)
Guidelines for a strong photo feed
Writing a good profile text
Creating Instagram Stories
Finding relevant followers & interacting (e.g. via IGTV)
Increase follower engagement
Main Instagram Stats
Facebook marketing (3 sessions)
Facebook strategy in 5 steps (objectives & KPIs)
The news feed algorithm (EdgeRank)

our Facebook Insights & report creation
Content calendar: from brand values ​​to content themes
Paid content: t promote messages effectively
Webcare: how to deal with positive and negative messages?
Copywriting for social media (1 session)
The “5-minute text checklist”
Call-to-actions: 5 optimization tips
More visibility through smart content series
Facebook & Instagram advertising: basic (1 session)
“Promote” posts vs. Facebook Ads Manager
Newsfeed ads vs. Social ads
Set target groups and determine a budget

For whom
This course package is for everyone who wants to get the most out of Instagram and Facebook.
Think of: social media managers, online marketers, and entrepreneurs.

Data

You will receive the recording immediately by e-mail
Register

Practical

The online course consists of 9 sessions of 1 hour
You will immediately receive the link to all recordings after registration
Required during the course: a laptop, tablet or PC with an internet connection
The package is personal and remains available for one year
No travel time: you simply follow the online courses at home or at the office

€ 410,- (excl VAT)