Training Google Analytics 4

The refresher course for anyone who wants to transfer to GA.

Do you want to get started with Google Analytics 4? But have no idea where to start?

Then this training is for you! In one day you will be fully informed about all the major changes of GA4. And you will learn how to best use the new version.

So that you and your team can work even more data-driven.

Result

You will become familiar with the new version of Google Analytics 4

You can upgrade to Google Analytics yourself 4

You know the differences between the old version (Universal Analytics) and GA4

You can work with the reports in GA4 and can make your own analyzes

Program

The following topics are discussed during the Google Analytics 4 training:

Introduction: The Differences, Improvements, Limitations, and Future of GA4

Set up GA4: set goals, filter internal traffic, etc.

How can you improve your website with GA4?

How can you get more out of online campaigns with GA4?

How can you analyze the behavior of your visitors with GA4?

How can you detect errors in your website with GA4?

Create reports in GA4

For whom

This training is for anyone who is involved in online marketing or online communication and wants to get started with the new version of Google Analytics (GA4).

Think of: communication consultants, online marketers, functional administrators and managers.

No prior knowledge of Google Analytics is required for this training.

You must install Google Analytics on your website in advance and have collected data for at least a few weeks to participate in the training.

Follow the online course “Switching to Google Analytics 4” for a handy step-by-step plan for installing Google Analytics 4.

Data

Practical

This is a one-day training. Are you following this training in the virtual classroom? Then the program is divided into 2 half-days.

Follow the Google Analytics 4 training together with your team or colleagues on a date and location of your choice! The program is adapted to your personal wishes or even completely customized.

Total Costs

€ 690,- (excl VAT)