Design thinking for Communication
Think like a designer: solve problems based on customer needs
To solve complex problems in communication, you should not think like a specialist, but as a designer. How do you gain insight into the needs of the user or customer with design thinking, and how do you arrive at new creative and innovative ideas, processes, and/or products?
In the Design thinking in communication training, you apply design thinking in 4 steps to a concrete issue from your own organization. You will be introduced to instruments such as personas and service blueprints and you will look for the sweet spot for innovation.
Result
You can apply customer-oriented innovation through creative thinking and working
With design research, you know how to map your target group and its needs
You have tools to implement design thinking in your communication strategy and organization
You know more about contextual interviews, personas, customer journey mapping, service blueprints, and other design thinking tools
You know the importance and the different stages of prototyping: from idea to minimal viable product
Program
The following topics are covered during the Design thinking for communication training:
Day 1
What is design thinking?
The 4 steps of design thinking (double diamond model): discover, define, invent and prototype
Desirable, viable, feasible: your target group as a starting point
Design research: interview techniques and design research
Understand the real needs of the target audience
Risk reduction in setting up and rolling out the communication strategy
How do you create and validate a persona?
Day 2
Design thinking & the customer journey
The use of service blueprints
Communicate successfully with your target group (s)
Smart brainstorming
Testing your concepts: prototype, learn, and improve
Keep in mind that you will apply a number of methods yourself between the first and second day. The retrieved data/information is used on day 2.
For whom
The training is intended for anyone who wants to solve (complex) communication issues in an innovative way. Think of: communication managers, communication advisers, communication specialists and communication project leaders.
Data
- March 4, 2021, 9:30 AM – 4:30 PM
- March 18, 2021, 9:30 am – 4:30 pm
This is a two-day training. Are you following the training in the virtual classroom? Then the program is divided into 4 half-days.
In Company
Follow the Design thinking for communication training together with your team or colleagues on a date and location of your choice! The program is adapted to your personal wishes or even completely tailor-made.
Recognition & accreditation
Digital certificate of participation
Cedeo recognized
€ 1345,- 2 days, all-in price (excl VAT)