Training Community Management

Develop and position a successful online community

With a vibrant online community you strengthen the bond with your target group and with that also your organization.

How do you set up such a dynamic and relevant community? How do you position this within your organization? And in what ways can you increase ROI and achieve KPIs with your community?

During the community management training you will work on your own communication strategy.

You will be introduced to tools and platforms, you will learn how to map out the wishes and motives of your target group, how you can use them to increase traffic and the number of members and activate your community more effectively with an activity calendar.

Result

You know all trends and developments in community management

You have extensive knowledge of community management: from strategy and positioning to binding, activation, moderation and analysis

You know how to achieve the organizational and community objectives with your community

You have tools to position the community within your organization and you know how to involve others

You have a solid foundation for a community strategy that you can deploy immediately

Program

The following topics are discussed during the Community management training:

Day 1

Community: definition, objectives, target audience

Return on investment (ROI) and Key Performance Indicators (KPIs)

The right platform & functionalities

The community within the online media strategy

The community within the organization

Measure, analyze & report

Resources and budgets

Mapping the wishes of the community

Attract ambassadors (first group of members)

Content: static and user-generated content

First traffic & reach (promotion, marketing campaigns, informing customers)

Integration with other social media, websites, etc.

What are the latest developments?

After day 1 you will receive an assignment that you must prepare for the second training day. Schedule half a day in the week between the two training days to complete this assignment.

Day 2

The growth of traffic and the number of members

Monitor the content calendar/quality of content

How do you stimulate interactivity and get more content?

Organize offline meetings

Social group processes within the community

Functionalities: what works, what doesn’t work

House rules and terms and conditions

Building super users

Dealing with trolls, critics, potential moderators

Community manager: job description and capabilities

Community manager: the role and position in the organization

Inform, inspire and guide employees

The promotion of the community

For whom

The training is for everyone who is involved, or will soon be involved, in developing and maintaining their own community. Think of: (starting) community managers, communication employees, customer service employees and web care teams.

Data

1. March 2, 2021, 9:30 AM – 4:30 PM
2. March 9, 2021, 9:30 AM – 4:30 PM
3. June 3, 2021, 9:30 am – 4:30 pm
4. June 10, 2021, 9:30 AM – 4:30 PM

Practical

This is a two-day training. Are you following this training in the virtual classroom? Then the program is divided into 4 half-days.

At location

Virtual classroom

In-company

Follow the Community management training together with your team or colleagues on a date and location of your choice! The program is adapted to your personal wishes or even completely customized.

Recognition & accreditation

Digital certificate of participation

12 NIMA-SMP or -SCP points

€ 1345,- (excl VAT)