Rich ICT Solutions

Training writing for the Web

Training writing for the web

Write strong texts that work

How do you write web texts that work? How do you ensure that your website visitor does not click away, but clicks through?

What are the success factors of a good text and what does this require of form, style and content? You will receive answers to these questions during the Writing for the web training.

You learn to write strong, activating texts for websites in two days. Not only by sharpening your writing technique, but also by making smart use of influencing tactics.

Result

You can prepare, structure and write web texts in an efficient way.
You know which web texts work and what this requires of form, style and content.

You are able to make choices for your web texts, and how you can substantiate these towards the (internal) client and specialists.

You are familiar with the most important tactics to influence behavior and you know how to use these tactics in your web texts.

You can write texts that perfectly meet the needs of the visitors and know how to encourage them to take action.

Program

In the Writing for the Web training course, you will learn to write strong web texts.

Day 1

How do you write web texts that work?

Thinking, creating, and writing from the perspective of the visitor.

Determining goals, brand values ​​, and content.

The 5 writing levels.

Writing understandable texts: the Common European Framework of Reference.

Write confidently, without becoming arrogant.

Invest in your relationship with the (internal) client and specialists.

Dealing with information and feedback from the organization.

After day 1 you will receive an assignment that you will prepare for the second training day.

Day 2

Influencing tactics and the translation to your web texts.

Learn to respond to the reader’s mood with web texts.

Examples of (own) web texts that influence our mood positively and negatively.

Processing stimuli in your texts.

Exploiting the IOU (“I owe you”) with the reader.

Social evidential value: convincing with recommendations, facts, norms, and standards.

Be sympathetic and authentic.

Show that you are the expert or an authority.

Convince the reader of the scarcity of a product or service.

For whom

This training is for you if you are responsible for writing web texts.

Think of: copywriters, marketing and communication staff, PR staff, web editors, and content managers.

Data