Online Marketing training
Online marketing is hot. You can reach new target groups, build a loyal following, measure results better, make real-time adjustments and yes, it is also cheaper than offline.
But how can you use online to have your marketing mix in order and then position your brand even better cross-media?
During the Online marketing training, all aspects are covered in two days, such as content marketing, SEO, SEA, e-mail marketing, social media and online advertising.
And you immediately put what you’ve learned into practice!
Result
- You know the most important aspects of online marketing
- You have insight into the online customer journey
- You know how to put theory into practice
- You know which online tools you can best use to achieve your goals
- You have written the outline of your online marketing plan in 1 A4
Program
- An introduction to the online marketing world
- Traveling through the online marketing profession using the online customer journey
- Your (mobile) website is the calling card of your organization
- Become highly visible in search engines through search engine optimization (SEO) and search engine advertising (SEA)
- What choices do you make in the social media landscape?
- Build engagement and fans with storytelling and a content strategy
- Tell your story with video and photos
- Communicate relevant content with email marketing
- Measuring = knowing = optimizing with (web) analytics
- Making choices in the large online playing field
- Your own online marketing plan on 1 A4 For whom For professionals who want to start with online marketing or who want to optimize the marketing mix. Think of: marketers, communication employees, content specialists. practically applicable.
Data
- di. February 2, 2021, 9:30 AM – 12:30 PM
- di. February 9, 2021, 9:30 AM – 12:30 PM
- di. May 11, 2021, 9:30 AM – 12:30 PM
- di. May 18, 2021, 9:30 AM – 12:30 PM
Practical
This is a two-day training. Are you following this training in the virtual classroom? Then the program is divided into 4 half-days.
In-company
Follow the Online marketing (basic) training together with your team or colleagues on a date and location of your choice! The program is adapted to your personal wishes or even completely customized.
Recognition & accreditation
- Digital certificate of participation
- 12 SMP or SCP points
€1345,- (excl VAT)